Travel and Tourism on WeChat Mobile Messaging eCommerce Platforms
The world’s most valuable customers exert significant power over brands. Regular travel, bespoke lifestyles and flexible work models define the purchasing discretion and social influence of highly mobile “triple AAA” nomadic cohorts [*Affluent, Ambitious, Aspirational].
Hospitality, retail and service brands compete on crowded and noisy social media sites for static follows and likes that do not convert into brand intent.
Your challenge is to migrate and engage with high value customers within messaging micro-channels as they explore, evaluate and communicate with product and service providers.
