WeChat E-commerce marketplaces Vertical E-commerce

That E in e-commerce? It means Engagement here in China

Carlo
That-E-in-e-commerce-It-means-Engagement-here-in-China

Understanding WeChat Customer Lifetime Value
In a country which leads the world now in every mobile usage and application metric, WeChat has emerged as the default business platform connecting commerce in the online environment with that of the physical offline world, o...

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WeChat E-commerce marketplaces Vertical E-commerce Food and Beverage

Opportunities, disruption and obstacles in the cross-border China food and beverage sector met by potential in WeChat-enabled B2B2C e-commerce

Carlo
Opportunities, disruption and obstacles in the cross-border China food and beverage sector met by potential in WeChat-enabled B2B2C e-commerce

A huge middle class now sits between the ruling elite and the masses in China. McKinsey consultancy estimates its size at around 225m households and predicts that between now and 2020 another 50m households will join its ranks. Simultaneously, massive migration of young...

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WeChat Social E-commerce Facebook Messenger

The migration to Messaging E-commerce with Tencent WeChat and Facebook Messenger

Carlo
The migration to Messaging E-commerce with Tencent WeChat and Facebook Messenger

OR

Why brands now need a social e-commerce strategy for emerging device neutral mobile OS platforms, Tencent WeChat and Facebook Messenger. ARTICLE EXCERPT: The Tencent WeChat ‘apps-in-app’ model makes use of a payments portal in the form of its embedded WeChat Wallet....

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WeChat Social E-commerce Livestreaming

Livestreaming goes mainstream as brands embrace microchannel v-commerce in China

Carlo
Livestreaming goes mainstream as brands embrace microchannel v-commerce in China

Viewing live stream videos is rapidly becoming a mainstream activity for any mobile audience in China that want interactive, real-time and reality content.

Seeking innovative, social ways to engage new customers and sell more products through live streaming and short f...

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WeChat Social E-commerce Facebook Messenger

The apps-within-an-app business model as taught by a China master, Tencent WeChat

Carlo
The apps-within-an-app business model as taught by a China master, Tencent WeChat

A cross-bred OTT like no other
Currently in China, primary brand engagement with customers and partners is by default through one app, WeChat.

And while Sina Weibo experienced a kind of renaissance in the latter half of 2015, with its more open architecture and a KOL (K...

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E-commerce marketplaces Vertical E-commerce

ZhuGe Auto Manual: a nationwide autoparts online marketplace platform driving a successful strategy in China's auto industry transformation

Carlo
ZhuGe Auto Manual: a nationwide autoparts online marketplace platform driving a successful strategy in China's auto industry transformation

BACKGROUND
ZhuGe Xiuche Wang (abbreviations as ZhuGe), headquartered in Beijing, is the most successful automotive aftermarket e-commerce marketplace in China. ZhuGe has been involved in the Chinese auto industry for 30 years, resulting in an extensive range of trade and...

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ACTTAO is a cross-border WeChat e-commerce platform provider for vertical sectors with skills in development, consulting and marketing services and offices in Beijing China, Austin USA and Dublin Europe

OFFICES:

ACTTAO America
Executive Center Dr, Austin, Texas, USA
ACTTAO Europe
Upper Mount Street, Dublin 2, Ireland
ACTTAO Asia
Gao Bei Dian, Chaoyang District, ​Beijing, China

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