Beauty and Cosmetics on WeChat Mobile Messaging eCommerce Platforms
Discovery, engagement, shopping and advocacy for beauty and products and services has moved online. While the cosmetics industry suffers from chronic oversupply, inefficiencies and fragmentation.
Brands, channel suppliers and retail beauty businesses have to overcome product supply & demand dislocation, and service engagement gaps.
Your challenge as a brand is to reduce transaction costs, build brand visibility and attain direct engagement with the end user.
Your challenge as a beauty retailer or service is to deliver added value to your marketing and acquire more customers.
